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Behavioural Science Open Programme 8 Hours Course Duration €750
 Cost pp 6 - 10
 Participants
The Science of Human Decisions:
A practical primer on Behavioural Science and Influence

This programme is for you – if your work involves trying to inform, persuade or influence others.

Are you:

  • Simply curious about the science of decision-making
  • In Marketing & Communications
  • In Public Relations
  • In Sales & Business Development
  • A Policy maker, or change agent

This day will shed light on how people really make decisions – often in ways that defy logic but follow predictable patterns. Whether you’re crafting campaigns, shaping conversations, sending mails, enhancing sales – this programme grounded in cutting-edge science will give you a sharper edge.

Learning Outcomes: The science of words:
How language and cues can influence attention – and action The power of framing:
How presenting the same information in a different way can change how it’s received Choice architecture:
How the way you present the options can nudge people towards better decisions Cognitive biases at work:
Why people don’t always act in their own best interests Practical tools & techniques:
You will be able to apply instantly in your presentations, campaigns and communications
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Course Leader

Director of Carr Communications- Donal Cronin

Donal Cronin has been at the forefront of Communications training in Ireland for over three decades. He has worked at the highest levels of government, state agency, financial and corporate communication. In that time, he has pioneered many of the training programmes that have made Carr Communications a leader in management training and his work has become the foundation for targeted and transformational change within organisations.

Working at the interface of communication and behavioural science he has been an innovative voice in bringing behavioural theory into management practice and training to deliver real, relevant results. Under his direction, Carr Communications has developed specialised offerings rooted in behavioural science, specifically, a dedicated behavioural economics & sciences team (Behavioural Insights Training) to deliver evidence based insights in messaging, internal communication, changes in behaviour, and policy issues.

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"You have simply revolutionised how I think about my business and I have found every session you presented so engaging, informative and crucially constructive." Managing Director, Recruitment Sector TESTIMONIAL "Thought provoking, impactful presentation - lots to think about for us and some easy to start things too." Corporate Communications, Insurance Industry TESTIMONIAL "We have delivered our best monthly sales performance since I took up the role, and since records began 6 years ago." Regional Manager, Financial Services Company TESTIMONIAL "Simply the best course I have undertaken. The passion was infectious and engendered an interest in the whole topic. The course made me stop and think." Marketing Director, Financial Services sector TESTIMONIAL "9 weeks post, the team are still buzzing about the session and I can see the impact it has had on each of their own individual performances." Researcher, Government Department TESTIMONIAL Blurred background blue

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