Eimear Hurley Profile picture

We are delighted to announce the appointment of Eimear Hurley, our Head of PR, to the Board of Carr Communications. Eimear joins Tony Hughes, MD, Donal Cronin, Director, and Eddie Shaw, Chairman, on the Board – Eimear will be Director of Strategic Communications.

A Limerick native (which she never lets us forget!), Eimear joined Carr Communications as an Account Executive 15 years ago. She was appointed Head of PR in 2017. Since then, under Eimear’s leadership, our PR Division has gone from strength to strength. Our PR team has doubled in size, and our service offering has diversified. In addition to retaining some of our most important clients in a very competitive industry, Eimear has overseen growth of our client base here in Ireland, in the EU, and internationally. The company’s EU business is now a highly specialised unit with multi-partner, multi-disciplinary projects in areas such as sustainability, technology, pandemic preparedness, crisis response and healthcare. This is in addition to our expanding international business where we work on major projects in the healthcare and finance sectors.

The expansion of our PR business has led to many internal promotions, continuing our commitment to developing and nurturing the talent on our team. In addition to our core PR services, the team now brings a range of diverse skills to our work with clients including ESG strategy development, reputation audits, Employee Generated Content (EGC) coaching, podcast production, journalism, website development and content creation.

In her new role, Eimear’s focus will be on the continued growth of our PR business, broadening our service offering and making the company an even better place to work. She is particularly passionate about social impact communications, women in leadership, and creating a thoughtful, inclusive workplace. When she’s not telling everyone in the office about Munster’s resurgence or trying to find the perfect coffee (Hatch and Perch are top of the list), she’s mum to Sam and Evie, who she calls her greatest achievement.

Our Company

As one of Ireland’s longest-running communications companies, Carr Communications has become a household brand name for media, public relations, communications, and business / management training and development. Our reputation for handling media crises and preparing people for media has become such that other Public Relations companies bring their clients to our TV and radio studios to help them prepare responses for difficult issues and interviews.

Our Mission

To do great work and deliver outstanding results for people and organisations we love working with and whose values are in line with our own. To make a difference.

Our People