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Media Skills Open Programme 8 Hours Course Duration €475
 Cost pp 4 - 6
 Participants
Master the art of media communication with our comprehensive Media Skills Workshop.

Our Media Skills Workshop is designed to enhance your ability to interact effectively with the media. Whether you are preparing for a TV interview, a radio segment, or writing a press release, this course provides the essential tools and techniques to communicate your message clearly and confidently.

The course provides: How to develop clear and compelling key messages Key steps and guidelines when preparing to go on media Strategies for managing challenging media questions and scenarios Best media practices for communicating during a crisis Simulated media interviews with personalised feedback from an experienced media professional How to draft, refine and create an impactful press release

Why Choose Our Media Skills Workshop?

  • Our track record: We have been helping people deliver highly effective media interactions for over 50 years.
  • Expert Instruction: Learn from experienced media professionals with a proven capability in successful media interactions.
  • Interactive Learning: Participate in hands-on exercises and receive personalised feedback.
  • Comprehensive Content: Gain insights into all aspects of media communication, from preparation and delivery to crisis management.
  • Confidence Building: Develop the confidence to interact with the media in any situation.
  • Tailored Training: Benefit from training tailored to individual needs through pre-course preparation and personalised feedback.

By the end of the course you will be able to:

  • Prepare effectively for media interviews
  • Deliver clear and impactful key messages
  • Handle difficult questions with confidence
  • Manage and enhance their own and their organisation’s reputation
  • Communicate effectively during crises
  • Write impactful press releases
  • Confidently interact with the media in any situation

"The Media Skills Programme provided me with the tools to handle media interviews with confidence. The practical exercises were invaluable." Managing Director, Recruitment Sector TESTIMONIAL "An excellent course that taught me how to communicate effectively with the media. The feedback from the trainer was incredibly helpful." Corporate Communications, Insurance Industry TESTIMONIAL "Such a great course, full of insights and tips that I will immediately be able to apply in my next media interview." Higher Executive Officer, Government Department TESTIMONIAL "The workshop was highly interactive and practical, with plenty of opportunities to practice and improve my media skills." Marketing Director, Financial Services sector TESTIMONIAL "The media training gave me invaluable skills in handling interviews and communicating under pressure. I learned how to stay on message and deal with tough questions without getting flustered. This will help me a lot in future media appearances." Company Spokesperson, Health & Safety Industry TESTIMONIAL "This course completely changed how I approach media interactions. The emphasis on staying calm, focused, and concise is something I’ll carry forward, especially when dealing with challenging reporters. I now feel prepared for anything." Communications Director, Wealth Management TESTIMONIAL "I learned so much about how to control the narrative during media interviews. The practical exercises gave me the confidence to handle tricky questions and stay on track, which will be crucial for my role in public affairs." Political Advisor, Public Affairs TESTIMONIAL "The training was practical and gave me real-world skills that I can apply immediately. Learning how to bridge back to key messages has already proven useful in my last interview, where I managed to steer the conversation back to our core message" Fundraising Manager, Charity Sector TESTIMONIAL "I used to dread media interviews, but after this course, I feel much more confident. I now know how to stay calm under pressure and how to get my key points across without being derailed by tough questions." Assistant Principal, Government Department TESTIMONIAL Blurred background blue

Why You Should Attend This Course

  • Improve Your Confidence: Learn techniques to manage nerves and deliver key messages during media interactions.
  • Enhance Your Communication: Master the art of clear and impactful communication with the media.
  • Manage Your Reputation: Discover how to protect and enhance your own and your organisation’s reputation.
  • Crisis Preparedness: Gain skills to communicate effectively during crises.
  • Professional Development: Develop a key skill and enhance your career prospects.
  • Practical Application: Participate in hands-on exercises and receive feedback from experts.

Make a Booking

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FAQs

How long is the course?

The Media Skills Workshop can be delivered virtually, as a half-day programme and in-person, as a full-day programme.

How much does it cost?

The Media Skills virtual and in-person Workshop, costs €475.00 per participant, per programme.

Is the training tailored to individual needs?

Yes, our training is tailored to meet each participant’s specific needs, which we establish at the programme’s start. To maximise the course’s benefit, we also ask attendees to complete pre-course preparation.

Is there a difference between virtual and face-to-face workshops?

Our virtual workshops offer the same level of interaction and practical training as our face-to-face programmes.

What should I bring to the course?

Participants should bring one or two newsworthy scenarios related to their organisation, which will be used for practical exercises and feedback. Further details will be provided prior to your attendance.