The Brief
When the Irish Aviation Authority (a long-time client of ours) made the decision to split its services into two distinct entities, they turned to us to create the brand suite for the new entity – AirNav Ireland (ANI). AirNav Ireland is responsible for Air Navigation Services over Ireland and the North Atlantic and wished to quickly establish itself through its branding and communication as a standalone organisation with its own merits and values.
Our Solution
A full and comprehensive brand design for the newly formed air traffic control organisation based on a full review and discovery phase carried out with both higher-level management and staff to identify the core values AirNav Ireland wished to convey.
Delivery of the brand included a full assets pack of Logos, Fonts, Stock Imagery, Word and Powerpoint templates, social media templates, vehicle branding and mock-ups for an array of physical assets.
We have continured ongoing delivery of digital assets such as infographics and social media content, to further raise the profile of AirNav Ireland as a trusted source of information, while also being highly engaged with target audiences and key stakeholders.
Results
The new brand suite delivered to ANI was met with high praise from all levels of the organisation with a really strong take-up and utilisation of the new brand assets.
Additional add-on requests such as brand launch videos and internal brand cheat sheets rounded out a really fun design project with a very satisfied client.
