The Science of Human Decisions:
A practical primer on Behavioural Science and Influence
This programme is for you – if your work involves trying to inform, persuade or influence others.
Are you:
- Simply curious about the science of decision-making
- In Marketing & Communications
- In Public Relations
- In Sales & Business Development
- A Policy maker, or change agent
This day will shed light on how people really make decisions – often in ways that defy logic but follow predictable patterns. Whether you’re crafting campaigns, shaping conversations, sending mails, enhancing sales – this programme grounded in cutting-edge science will give you a sharper edge.
How language and cues can influence attention – and action
How presenting the same information in a different way can change how it’s received
How the way you present the options can nudge people towards better decisions
Why people don’t always act in their own best interests
You will be able to apply instantly in your presentations, campaigns and communications
Course Leader
Director of Carr Communications- Donal Cronin
Donal Cronin has been at the forefront of Communications training in Ireland for over three decades. He has worked at the highest levels of government, state agency, financial and corporate communication. In that time, he has pioneered many of the training programmes that have made Carr Communications a leader in management training and his work has become the foundation for targeted and transformational change within organisations.
Working at the interface of communication and behavioural science he has been an innovative voice in bringing behavioural theory into management practice and training to deliver real, relevant results. Under his direction, Carr Communications has developed specialised offerings rooted in behavioural science, specifically, a dedicated behavioural economics & sciences team (Behavioural Insights Training) to deliver evidence based insights in messaging, internal communication, changes in behaviour, and policy issues.
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