Social Media Skills

Harnessing Your Team’s Creativity with Ireland’s Only Dedicated Employee Generated Content Workshop

We live in a fast-moving world with constant demands on our time, energy and minds. Brands need to make connections with their customers quickly and one of the best ways to do this is through Employee Generated Content (or EGC).

What is employee generated content? You’ve likely seen it before if you spend any time on social media. It’s where organisations and brands use their own people to speak directly to their customers through video, blogs, images and other social media content. It helps to create personal, authentic and meaningful connections, led by the people who know you best – your team. In fact, based on our own results with clients, we know that this type of content generates more goodwill, feels more trustworthy to your audience, and performs up to four times better on social media than general content.

We have worked with some of the biggest organisations in the country to help them to improve brand awareness, increase engagement with their audience and ultimately achieve their business goals. And now we’re turning what we’ve learned into a three-hour workshop – Ireland’s first and only dedicated workshop to EGC generation.

Led by Account Director Dawn Lonergan, this workshop will show you how to record short and snappy videos for social media that will add that transparency and a human face to your organisation – all within three hours, either online or in person.