Social Media Skills

Learn how to make standout video content

Course Details:

Harnessing Your Team’s Creativity with Ireland’s Only Dedicated Employee Generated Content Workshop

We live in a fast-moving world with constant demands on our time, energy and minds. Brands need to make connections with their customers quickly and one of the best ways to do this is through Employee Generated Content (or EGC).

What is employee generated content? You’ve likely seen it before if you spend any time on social media. It’s where organisations and brands use their own people to speak directly to their customers through video, blogs, images and other social media content. It helps to create personal, authentic and meaningful connections, led by the people who know you best – your team. In fact, based on our own results with clients, we know that this type of content generates more goodwill, feels more trustworthy to your audience, and performs up to four times better on social media than general content.

We have worked with some of the biggest organisations in the country to help them to improve brand awareness, increase engagement with their audience and ultimately achieve their business goals. And now we’re turning what we’ve learned into a three-hour workshop – Ireland’s first and only dedicated workshop to EGC generation.

Led by Account Director Dawn Lonergan, this workshop will show you how to record short and snappy videos for social media that will add that transparency and a human face to your organisation – all within three hours, either online or in person.

Dawn Lonergan

Your instructor

Dawn Lonergan

Public Relations Account Director responsible for conceiving and implementing strategic communications plans and campaigns for Ireland’s most well-known public sector bodies. A friendly and approachable team player, and highly commended for Best Public Sector Campaign at the 2019 Excellence in PR awards for her employee-generated content work. In addition to her creative communication pursuits, she is also a recently qualified barrister.

What you will learn:

  • The power of social media as a communications tool
  • Why and how people engage with social media
  • How to create engaging social media content with a focus on video
  • How to use your phone’s camera to tell your story.

How this will help you and your business:

  • Employees’ video skills will be vastly improved
  • Social media growth through better content
  • Less reliance on third parties to create video content
  • Stronger connections between you and your customers
  • A sense of pride among your team.

Available dates

  • 9:30-12:30 Friday, 14th October
  • 9:30-12:30 Wednesday, 2nd November
  • 9:30-12:30 Tuesday, 6th December

Workshops can take place in person or online. Places are limited to 10 attendees.

For more information and to book your place, please contact